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A 3-step truly natural skin care regimen to repair and regenerate for healthy, radiant skin. 
Our simple line of super clean, naturally preserved, gluten-free skin care is powered by incredibly effective natural ingredients like eggshell membrane and snow mushroom extract, and designed to promote healing and regeneration for skin that looks and feels genuinely healthy—firm, clear, and remarkably radiant.

Set Includes:
Step 1: Cleanser
Step 2: Serum
Step 3: Moisturizer

Skin Care by the Golden Rule. We designed these formulas with our own consumer desires in mind:  super clean, approachably priced, and exceedingly effective.

GLUTEN-FREE. Not tested on animals.

Let’s be real:  Eggshell Membrane & Natural Preservatives

Eggshell Membrane

Eggshell Membrane (EM) delivers collagen, elastin, desmosine and isodesmosine (amino acids responsible for elastin’s elastic properties), and glycosaminoglycans (including glucosamine and chondroitin) deep within the skin. This 100% natural ingredient is clinically-proven to help reduce fine lines and wrinkles, hydrate and moisture-balance the skin, improve skin tone and resilience, as well as texture and feel, and protect skin from free radicals and oxidative damage and stress associated with aging. It’s a complete game-changer and currently the industry’s best kept secret. Story's Serum is one of the only skin care products on the market to prominently feature this revolutionary new ingredient.

Natural Preservatives  

Instead of choosing less expensive and easier-to-use synthetic preservative systems, we took the road less traveled. We spent over two years reformulating our clean skin care to do the near impossible: combine natural, safe, effective preservatives with results-oriented, super clean ingredients. 

SERUM INGREDIENTS:  Water, Hydrolyzed Egg Membrane, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Oil, Coco-Caprylate/Caprate, Persea Gratissima (Avocado) Oil, Lactobacillus Ferment, Glycerin, Cocos Nucifera (Coconut) Oil, Silybum Marianum (Milk Thistle) Ethyl Ester, Adansonia Digitata (Baobab) Seed Oil, Rosa Canina (Rose Hip) Seed Oil, Squalane, Lactobacillus, Cocos Nucifera (Coconut) Fruit Extract, Tremella Fuciformis (Snow Mushroom) Extract, Ahnfeltiopsis Concinna (Red Algae) Extract, Calendula Officinalis (Pot Marigold) Flower Extract, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Hamamelis Virginiana (Witch Hazel) Water, Coconut Alkanes, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Lonicera Caprifolium (Honeysuckle) Extract, Dicaprylyl Ether, Cetearyl Alcohol, Lonicera Japonica (Honeysuckle) Flower Extract, Propanediol, Arachidyl Alcohol, Cocos Nucifera (Coconut) Liquid Endosperm, Coco-Glucoside, Cocos Nucifera (Coconut) Fruit Juice, Lecithin, Ascorbic Acid, Sodium Hyaluronate, Biosaccharide Gum-1, Sclerotium Gum, Behenyl Alcohol, Arachidyl Glucoside, Potassium Sorbate, (Plant Based Cardamom & Primrose) Fragrance Oil. Contains EGG & COCONUT
MOISTURIZER INGREDIENTS:  Water, Persea Gratissima (Avocado) Oil, Glycerin, Glyceryl Stearate, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Propanediol, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Diheptyl Succinate, Glyceryl Caprylate, Adansonia Digitata (Baobab) Seed Oil, Rosa Canina (Rose Hip) Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Tremella Fuciformis (Snow Mushroom) Extract, Glyceryl Undecylenate, Tocopherol, Hamamelis Virginiana (Witch Hazel) Water, Camellia Sinensis (Green Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Stearic Acid, Sclerotium Gum, Potassium Sorbate. Contains COCONUT

   CLEANSER INGREDIENTS:  Water, Cocos Nucifera (Coconut) Oil,  Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Sorbitan Sesquicaprylate, Decyl Glucoside, Glycolipids, Sodium Cocoyl Isethionate, Glyceryl Stearate Citrate, Glycerin, Sodium Lauroyl Lactylate, Camellia Sinensis (Green Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Biosaccharide Gum-1, Glyceryl Caprylate, Glyceryl Undecylenate. Contains COCONUT