We shouldn't have to choose between health and beauty. 

Forty-two. A great husband, five adorable and smart kids, and a sweet dog: white picket fence, check!

A few years ago, though, our daughter was diagnosed with Celiac Disease and later the same year, our son was diagnosed with a life-threatening food allergy. We abruptly made sweeping changes to our kitchen pantry and then turned a critical eye to other products... sunscreens, lotions, soaps, hair care, make-up, and skin care. Most of the products contained gluten or an allergen — or it was unclear; but worse, most of them were made of chemicals.

Now I am not a super "natural" person — I don't buy all organic food and I don't always purchase health and beauty items that are strictly natural. I admire those that do, for their principles and for their fortitude, but let's face it, it can be tough for a busy mama. As I learned more about what we're putting on our skin — what we are told is good for our skin — it made me angry. Angry because it seemed like the choices were health OR beauty — but never both. We shouldn’t have to choose between health and beauty.

Daily, the battle waged in my head: cost and convenience versus health and trust. I had started an anti-aging regimen, only to realize that the "liquid gold" prescribed for me was nothing but a harsh chemical that caused irritation, peeling, redness, and brutal dryness. I used it faithfully, thinking there must be a light at the end of the tunnel, but there never was.

I'm a girly-girl. I like to dress up for an evening out with my husband. I enjoy putting on make-up and curling my hair. I love a good facial and I love great-smelling, silky-smooth products that make me feel like a queen. And I teach my kids to take care of their skin and to enjoy beauty, too. But I am not willing to sacrifice my health, nor theirs.

So the stars aligned. We created Story… a line of clean skin care products that are full of only ingredients that are good for you. Truly healthy skin care that results in genuine, confident beauty — your beauty, for your story.

Some fairytales do come true.



Read about our philosophy here.

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