Four years ago, I started on this journey… my Story. It’s been a crazy ride, complete with the steepest learning curve I’ve ever encountered and fiercely loyal customers beyond my wildest dreams.
And — incredible challenges that would test my resolve and patience to the max.
Back in 2018, after a lot of soul-searching, I made the decision to reformulate my products. Easy? No. Impossible? I didn’t think so. My goal was to improve our serum, moisturizer and cleanser, using the knowledge I’d gained in our first years of operation. I wanted more from our product line — more natural ingredients and faster, more significant results.
They told me I was crazy. “In this industry, no one does what you want to do — it will be very difficult.”
And my new lab was right. It was very difficult…TWO YEARS of formula tweaks, unforeseen hurdles and almost (almost!) giving in. And no one in the industry had yet done what we were trying to do.
I am so excited to announce that Story’s newly-reformulated products will launch in early 2020. I have more confidence than ever in these new products — and I truly think you will love them as much as I do.
Thank you for hanging in there with me this past year, while our products have been unavailable for what feels like forever. Thank you for checking in on me, for your understanding, and for your encouraging words.
With love & gratitude,